Notes on defensibility in the age of AI

Much of the advice given by founders and VC's on how to build a moat has aged incredibly quickly since the release of GPT 3.5 in November 2022. Silicon valley has lectured us about "building in bits" since the dawn of web 2.0 -

How I think about data

Infamous Silicon Valley founders & investors that I admire are fanatical about data. Fully submerged in the chaos of young startups, it was always impossible for me to prioritize. I remember thinking, "just wait until we finish this next feature, then we'll be more stable and ready

Content Correlations

As I documented thoroughly in a previous post of mine, I hold the firm belief that great marketing can barely be noticed. It’s synonymous with content - serving itself exactly where and when people are ready to consume it. With the sole exception of content marketing, this means figuring

Data driven authenticity - scaling influencer marketing with AI.

Recently, Andrew Chen of venture capital firm Andreessen Horowitz self-described a blaring, but commonly overlooked problem in the rapidly growing world of digital advertising: ‘The Law of Shitty Clickthroughs’. Chen documented that throughout history, novelty has served as a predictive attribute for the performance of advertisements. As brands scale their